BRAZIL – The growth of digital media has convinced most business owners of the importance of social media services. The power of social media services in Brazil is such that there are many agencies every day claiming to be experts, but this not always the case. Many social media experts may say they have the knowledge but, may not have the necessary expertise or experience. Before picking an agency, you need to do a background check checks on the agencies.
Here are some factors that you need to consider before a Brazilian social media marketing agency.
Know your needs and requirements
You need to be clear about the issues you want to address and the goals you want to achieve through your marketing plan. If you are not sure about these yourself, you will not be able to effectively communicate these to the agency of your choice. In such a scenario, even the best agencies will fail to achieve the expected final result. If you are sure of your objectives, you can start your hunt for a social media services Brazil company that can find you with the right plans.
Be ready with your ROI expectations
You should have a clear idea of what you are willing to spend and what profit you will get on that investment. To put it another way, what percentage of your revenue do you prepare to reinvest in your marketing efforts? If the agency providing social media services is made aware of this figure, then they will be able to come up with a viable plan for you.
Established company or an independent expert?
Choosing who you will go with brings up many more things to consider – Freelancer or a social media marketing agency? Both have their advantages and disadvantages. Agencies have more resources to be able to manage budgets and deadlines for clients. An agency may have a dedicated team working on your project. After all more brains are better than one.
On the other hand, a freelancer can dedicate his time as a client to you and give you the benefit of all his skills. That will depend on a lot of your human resources to produce results, but this result can be fantastic because of your company’s continued involvement in it. You can consider several freelancers in your team.
Shortlist prospects
Whichever one you decide to go with, you will have to list potential candidates for the job and trim the list based on the availability of desired facilities. You can create a list through referrals from your business circles and of course Google. Use the following steps to trim your list until you are seven or below.
For all the agencies on your list, study their digital profiles and remove those who are not able to manage their own marketing.
The next step to shortlisting is to analyze their work through their case study and evaluate how much their work fits with your needs.
Evaluate their expertise in your field. It can be a good idea if they understand the market scenario, but still, if they do not, they can bring a new stream of ideas
Contact potential candidates
Once you have the shortlist, it’s time to put them through some more tests. Call and contact them for a meeting. If they reply within the appropriate time period, they will remain on your list.
Before you meet with responsible people, talk to them over the phone and assess their capabilities and suitability for your needs. You can give them your own case study to evaluate the same. You need someone who talks about your business and does not go about them – this is another useful parameter.
Meet them at their office
As there is no guarantee that you will get the actual photo if you meet them in your office or on neutral grounds, it is best to let them see where they actually work. This gives you an idea about his ability and his dedication. You have to meet the real faces behind the scenes and the hue of the place tells a lot about their work culture. You can also ask to meet the team who will be dedicated to your project and understand their profile.
And last but not least it is important to understand what it is that they can offer you that your team cannot handle. What is their USP and how can it be useful to you? Is there any way you can save on cost without compromising quality?
A Brazilian agency, a social media service in Brazil, can suggest a way forward from these and still be able to generate the best results through the campaign. Ultimately, the major driving factor behind hiring their services is. It is the best social media services provider in Brazil. If you want to buy Instagram followers Brazil.
