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The Woods effect

Hero MotoCorp has roped in Tiger Woods as a brand ambassador. The 38-year-old golfer will reportedly be paid Rs 200 crore for the four-year contract. That would work out to Rs 50 crore a year. This is way beyond what ...

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Tiger Woods is India’s most expensive brand endorser

One of the world’s best golfers is also India’s most expensive brand endorser. By landing a four-year endorsement deal with the world’s second-largest two-wheeler maker Hero Motocorp, American Tiger Woods has pipped our desi boys to the post in terms ...

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