The Facebook insight data shows that AIR’s News Service Division (NSD) is reaching almost 10 million people in terms of posts on an average per day across the length and breadth of the country including the overseas diaspora. Noticeable fact is that News Service Division of All India Radio has not resorted to any additional or paid source for promoting its social media platforms. The entire growth of All India Radio News Facebook Page has been organic in nature.
AIR News Likes are not only from India but a huge chunk of followers are from countries like Nepal, Pakistan, Saudi Arabia, Bangladesh, Malaysia, USA, UK and Singapore etc. Among the Indian cities, not only the urban, metro users but people from Srinagar, Bhopal, Jaipur, Patna, Indore, Kanpur, Surat, Coimbatore, Dehradun, etc are also following AIR News.
AIR News live tweeting of events like Pradhan Mantri Jan Dhan Yojna and Mann Ki Baat have received appreciation from its Social Media followers worldwide. This has helped in creating its unique brand recognition in the global media and embraces a chance to adopt makeover from contemporary forum of medium to digitized.
AIR also recognizes itself as the pioneer in commencing the new form of Social Media trends which in a broad sense is termed as Social Media Live Reporting as well. This onset of Live Social Media Reporting has brought us closer to audiences of all age groups
Due to heterogeneous followership of 5,07,800 members on Twitter alone, AIR can stand testimony to itself as the catalyst in setting new standards in the Social Media world. Due to this reason exclusively, AIR News has been followed by high-ranking officers, Government Organizations, big Media magnets, politicians and celebrities. Prime Minister Shri Narendra Modi, Home Minister Shri Rajnath Singh, Editors of various Media Groups, and many prominent personalities from diverse area are regular followers of AIR News Twitter.