Apple stopped offering a number of fitness bands from its retail stores. The move is interpreted as clearing the way for the soon to be available Apple Watch (the wearable will begin shipping on April 24).
Popular fitness bands such as the Nike FuelBand and Jawbone Up are no longer available to purchase in Apple’s major retail locations. The company has also notified other fitness tracker manufacturers that it will no longer offer their products going forward.
Of course, Apple has not commented officially on the matter. However, the company pointed that it regularly changes its merchandise lineup.
The Apple Watch marks an entry for the company into a brand new market segment. Therefore, it is hardly a surprise that Cupertino is trying to give its new device a sales edge, especially considering the huge focus on health and fitness Apple Watch carries. The company is initially expected to ship three million units of its new creation.