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E-commerce steals the show at B-school campuses

From merely registering their presence on campuses last year to becoming one of the largest recruiters this year, e-commerce companies have given business schools – even the premier ones – a big reason to rejoice. 

While at some campuses these companies have beaten the long-ruling consulting and financial sectors, at others, it has emerged the second or third most attractive sector. 

At the Indian Institute of Management, Bangalore, Amazon and Snapdeal have emerged the highest recruiters by making 17 offers each. Other prominent e-commerce recruiters included Flipkart, Urban Ladder, AskmeBazaar, Hopscotch, CarTrade, Proptiger, Quickr, Commonfloor and Ola Cabs. In the consulting domain, the Boston Consulting Group made 16 offers, while Mckinsey and Accenture Management Consulting made 11 offers. 

Last year, Accenture was the top recruiter with 13 offers and 27% of the entire batch received offers in the consulting sector. From among the e-commerce companies, only Flipkart, Yepme and Jabong visited IIM-B.

Ankur Agrawal, Placement Representative at IIM-B said, “While the consulting firms continued to recruit in large numbers, the students were also very upbeat about e-commerce firms.” 

IIM Calcutta, which wrapped up its placements in two-and-a-half days, saw 11% of its batch being recruited by e-commerce firms with 47 offers being made. While last year only Amazon and Yepme visited the campus, this year saw participation from many others as well. Online medical practice management firm Practo, Edgeverve (an Infosys company) and Germany-based incubator firm Rocket Internet (APAC Internet Group) rolled out offers.

Placement cell heads said with e-commerce firms flush with funds to offer attractive salaries and students excited about working with startups to learn the ropes (many plan to give wings to their own ventures later), the interest in these companies was understandable. 

In 2014, $ 5 billion investments were committed in e-commerce. The e-commerce market in India is projected to grow to more than $ 90 billion in 2021 and is estimated to grow in double digits from 2016 to 2021. 

Besides, e-commerce companies are expected to hand out the best pay raises to their employees this year in India, with average salary increase of 12.4%. Top performers of course would get more than double of that, says a survey by multinational HR consultancy Aon Hewitt.

“Students know the pulse of the job market. With the kind of funds they have raised, e-commerce companies would need talent and they are ready to pay competitive salaries. So students are confident of joining these companies not only in terms of learning but also career growth,” said the chairperson of one of the IIMs.

At IIM Lucknow, the e-commerce segment stormed into the top recruiters’ club, accounting for 15% of recruitments. Last year, the sector was nowhere on the horizon.

AT IIM Kozhikode, Snapdeal was among the major recruiters along with Goldman Sachs, KPMG and Vodafone. All these firms rolled out double digit offers.

At XLRI (Xavier School of Management) offers from e-commerce doubled this year– up from 4% last year to 8% this year.

At the Mumbai-based SP Jain Institute of Management and Research, offers from e-commerce companies also doubled with 23% of its batch getting placed in the segment. Last year, placements in e-commerce stood at 12.7%. In the consulting segment, 17% students were placed this year against 23.2% last year. 

“One of the notable trends this year was graduates preferring Indian offers over international postings, a reflection of India emerging as a choice of destination among young professionals,” said SPJIMR. 

Bakul Dholakia, the Director General of IMI, New Delhi said that e-commerce and consulting sector (10 per each) was the choice of the batch as on February 5. 


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