The flash sale model is really taking off in the mobile world, at least in Asia. Pioneered by Xiaomi just a few years ago, it’s now employed by many more companies. One of them is Meizu, which recently announced the M1 smartphone.
It went up for pre-order in China, with 100,000 units being made available. And people managed to order all of those in only 60 seconds.
Unlike what the term “pre-order” generally means in China, in this case it seems that money has changed hands, and those 100,000 M1 units will be shipped to the people who ordered them, at some point in the future.
It’s not surprising that the Meizu M1 has proven to be this successful. After all it costs just CNY 699, which is around $ 111 or 97 right now. For that amount of cash you get a 5-inch 1,280×768 touchscreen, a 13 MP rear camera with LED flash, as well as a 5 MP front snapper.
At the helm we can find the MediaTek MT6732 chipset, which comes with a 1.5 GHz quad-core CPU, aided by 1GB of RAM. Internal storage is 8GB, expandable via microSD, and a 2,500 mAh battery completes the package.