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Ex-Unilever VP joins Royal Enfield as new President

Royal Enfield has appointed Rudratej Rudy Singh as the new President of the company. He will be reporting to Siddhartha Lal, Managing Director & Chief Executive Officer, Eicher Motors Ltd and will be based out of the company’s corporate office in Gurgaon.

Rudratej joins Royal Enfield after spearheading global brands and businesses for almost two decades across emerging and developed markets.

His experience in marketing mix development and managing brand equity along with global perspective will help the company’s objective of becoming leaders in the mid-sized motorcycling segment, said the company in a press release.

He will be responsible for building thought leadership for the brand and leading the commercial business for Royal Enfield. This will include global sales and after sales, brand and marketing, new product strategy and creating and growing new business opportunities such as apparel, accessories, and other adjacencies.

Prior to joining Royal Enfield, Rudratej was based in Singapore with Unilever as Vice President – South Asia, HPC & Foods Marketing Operations.

He has been successfully leading brands and businesses in gaining market share both by challenging competition as well as expanding the market globally.

Singh commented that Royal Enfield has been on an exciting journey with record growth in the recent years. It has constantly challenged business and brand conventions.

“I look forward to establishing Royal Enfield as the most iconic motorcycle brand, and a world leader in mid-size motorcycles,” he said.

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