Speaking on the occasion the Minister talked about the purity of khadi products in terms of negligible carbon footprint and environment friendly nature. He also emphasised on increasing the contribution of khadi and on creating more jobs for rural women in khadi sector by the means of khadi.
The minister further added that PM Narendra Modi in his Mann ki Baat speech had said that we must promote the use of Khadi and we should buy at least one khadi article. He also recalled that the PM had said, if you buy Khadi, you light the lamp of prosperity in the house of the poor. This appeal of the PM led to an increase in the sale of Khadi by 125% at the various outlets all over India. This reflects a latent demand for Khadi, which needs to be tapped which in turn will create rural employment. Shri Giriraj Singh said that the USP of the Khadi product is its eco-friendly nature which leaves behind near zero carbon footprint.
Professional inputs were given by Shri Sunil Sethi on how to market khadi and connect with youth. He also called upon the need to involve more fashion designers and NIFT graduates.
Present on the occasion were Director KVIC Shri S.P. Singh and other officials of KVIC.