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Aamir’s PK nets 205% box office returns

Aamir Khan and the team of PK have reason to celebrate as the film’s domestic box office collection has surpassed the Rs 300 crore mark. Adding Sunday’s revenue of Rs 11.58 crore, PK’s collection stands at Rs 305.27 crore, the highest in the industry. It is also the first time a Bollywood movie has crossed the Rs 300 crore mark.

Co-produced by director Rajkumar Hirani and Vidhu Vinod Chopra in association with Disney’s UTV Motion Pictures, the film cost around Rs 100 crore to make and promote, say trade estimates. This means, that PK, through its domestic net business (box office revenue after deducting entertainment tax) has made a profit of Rs 205 crore.

“PK is a delightful movie with an important message and we are glad that audiences across the world have embraced our film in the way they have. Our distribution strategy ensured widest possible availability for the movie across all key markets and PK is now the highest grossing Hindi film ever in India, North America, Australia and many other countries. The film has enjoyed an unprecedented growth trajectory and shows no signs of letting up, with cinemas registering incredibly high occupancy rates well into the third week of release,” says Amrita Pandey, VP and Head of Marketing and Distribution, Studios, Disney India.

The makers of PK, going by the industry standard where producers get 46% of net box office revenue, have collected Rs 140 crore in all. If one were to remove the cost of the film, the producers have still made Rs 40 crore.  

The overall box office returns on investment (RoI) for the film stands at 205%, which makes it the third most profitable investment at the box office in 2014. The highest box office RoI has been recorded by Priyanka Chopra starrer Mary Kom (255%) followed by Balaji Motion Pictures’ Ek Villian (211%).

In case of the producers’ RoI, the figure stands at 50.3% after adding the Rs 10 crore in ancillary revenue like music and home video. 

“Given the scale of the movie, a 50% return on producers’ investment is impressive. The movie has proved that well executed content is the key to a successful run at the box office. Moreover, after a long time, the business of a ‘big’ movie has sustained impressively after the premiere weekend. It’s a rare thing to see these days,” say trade analysts.

The film’s overseas collection was at Rs 134 crore as of Saturday, which means that the producers stand to make another Rs 60-65 crore from the international run. 

Additionally, the film’s satellite rights are yet to be sold and given the success of the film, the sale will fetch UTV Motion Pictures, Chopra and Hirani, a hefty amount. 

As Shaaminder Malik, independent trade analyst and exhibitor for North India says, “Rarely do we see a film that makes the viewers and the trade people happy. Not only has it been appreciated for its content, PK has also made sure that in a volatile industry as cinema, everyone earns money and makes profits.” 

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