Smt. Maneka Sanjay Gandhi elaborated on the problem of low CSR and requested the District Collectors for taking urgent action as per the guidelines and submit District Action Plan through the State Government. She also told them that the Prime Minister is going to launch the scheme on 22nd January, 2015 at Panipat (Haryana). She urged the District Collectors to play a catalytic role in the successful implementation of BBBP scheme, and appealed to engage themselves fully in ensuring its success. The Minister stated that on one hand there is need for stricter implementation of Pre-Conception and Pre Natal Diagnostic Techniques Act (PC&PNDT Act) and strengthening the monitoring mechanism at the district level. On the other hand, sustained efforts are also required towards changing people’s mind-sets, social attitudes and behaviour.
She suggested the DCs to create awareness of the problems through yatras, holding meetings with Sarpanchs, religious leaders and identify champions who could propagate the message amongst the communities. She urged the DCs to celebrate birth of the girl child and maintain gudda guddi cards (recording sex at birth) and display this information in all panchayat ghars, hospitals and Government offices.
The Secretary, Ministry of Women & Child Development, Sh Vinay Sheel Oberoi urged the state government officials and district collectors to ensure the success of the scheme by taking up new initiatives to change the mind-set of the people. Senior officers of Union Ministry of Health & Family Welfare and Human Resource Development were also present during the video conference.
The ten districts of Maharashtra included in the BBBP scheme areBid, Jalgaon, Ahmednagar, Buldana, Aurangabad, Washim, Kohlapur, Osmanabad, Sangli and Jalna. The guidelines and template for Action Plan for Beti Bachao Beti Padhao Scheme has already been communicated to these officers.