Rajkumar Hirani’s social satire on the business of religion, PK, has added yet another feather to its cap, becoming the highest revenue collector at the box office in 2014. What’s more, the feat has been achieved within 10 days of release.
Sajid Nadiadwala’s directorial debut Kick, starring Salman Khan, was until now the top box office earner in 2014 with a lifetime collection of Rs 233 crore in India. Aamir Khan starrer PK has outstripped this number, collecting Rs 236.24 crore. The film collected Rs 53.66 crore in its second weekend after earning Rs 182.58 crore in its first week.
PK, which released in around 4000 screens in India and 844 screens overseas on December 19, is co-produced by Hirani and Vidhu Vinod Chopra in association with UTV Motion Pictures. The film stars Aamir Khan along with Anushka Sharma, Sanjay Dutt, Boman Irani and Sushant Singh Rajput.
Industry estimates peg the cost of the film at Rs 100 crore (including prints and advertising). This means that the producers have broken even and made profits on the movie in ten days of release. As a thumb rule, the producers get anywhere between 47 to 50% of the net box office collection (after tax) while the rest goes to the exhibitors. The producers’ share from domestic collections thus far is Rs 111 to 118 crore.
Adding to the profits will be the collections from phase one of overseas release. The film was released in the traditional Bollywood territories overseas which include North America, UK, Middle East, Pakistan and Australia. PK has $ 17.7 million (Rs 110 crore) so far with many territories yet to report the final collections for the weekend. It has become the biggest Bollywood import in North America and Australia this year.
All eyes are now set on the Rs 284 crore figure. This is the highest lifetime domestic collection by a Bollywood movie and belongs to Yash Raj Films’ Dhoom 3 (2013).
|Film||Domestic Net Box Office Collection (RS crore)|
|Happy New Year||203.3|
Source: Industry/trade figures; *still running in theatres pan-India