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Scoopwhoop a traffic driver, NDTV still gets more hits on the web

There is a reason why Japanese billionaire Masoyashi Son’s Softbank entity, Bhart Softbank, invested Rs 10 crore ($ 1.6 million) in India’s viral content dissemination site Scoopwhoop for a 36.5% equity last month.

Scoopwhoop, India’s Buzzfeed, within about 15 months in the business, drives more traffic than any of the news and information dissemination websites that have cropped up in the recent years in India. 

Scoopwhoop.com ranks 180 in India, and 2,133 worldwide, in terms of total number of visits, according to digital analytics firm Alexa, an Amazon company.

Even a couple of years back, digital was not a platform for the news and media companies. It was just an extension of their main business. Things have certainly changed – for both the established players, and for the new entrants.

According to Alexa ranking, Scoopwhoop is the most successful website that engages in viral content, news (disseminated in a different format) and information in India. Competitors are far behind. 

In India, Storypick.com ranks 294 on Alexa, yourstory.com at 357, scroll.in at 851 and latest entrant dailyo.in, a venture by India Today group, at 1,354. Websites like newslaundry are far behind in the pecking order. One of the most discussed news dissemination website qz.com, which recently started their India wing, ranks 1,720 globally on Alexa. However, its India ranking is not available.

Interestingly, a few of the traditional news giants are actually far ahead of all the new ventures. NDTV.com stands at 23 in India, and 234 worldwide on Alexa, followed by moneycontrol.com at 54, indianexpress.com at 107 and hindustantimes.com at 109. However, indiatimes.com, which disseminate news among many other things, ranks at 10, followed by rediff.com at 16. Timesofindia.com, which is the website of the country’s largest circulated English daily, ranks much below at 275 in India on Alexa.

With the increasing use of smartphones and news being consumed more on mobile handsets, news applications are gaining popularity. But, it’s not any of the new comers, or applications of traditional news companies. It’s the news aggregators who are getting most of the users.

According to data available at Google Play Store, Flipboard has been downloaded the maximum number of times globally on Android devives. 

Flipboard has been downloaded up to 500 million times, while Newshunt, another news aggregator headquartered in Bangalore, has been downloaded up to 50 million times. Times of India’s app has been downloaded up to 10 million times, while NDTV app was downloaded up to five million times. So was Aaj Tak, ABP News Live and Hindu. Hindi newspaper Dainik Jagran’s app has been downloaded up to one million times, while apps of Hindustan Times, India Today and Indian Express have been downloaded up to 5 lakh times each.

India has the third largest internet population at 243 million, where about seven million smartphones get added every month. China leads with 641 million internet users and US stands second with 279 million netizens. Growth in internet users is one of the fastest in India, with 14% in the past one year. The growth in China is 4% and in the US it is just 7%.

Internet penetration in India is much low at just a little more than 19%, while it is about 87% in the US and 46% in China.

If future potential is to be considered as a key parameter for investments, Masoyashi Son is undoubtedly on the track.

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