Despite the Lok Sabha elections in 2014 and the aggressive digital campaigns by Bhartiya Janata Party, Sunny Leone, the Hindi film actor of Indo-Canadian and American origins, pipped Prime Minister Narendra Modi to become the most searched personality in the country during the year.
Modi was the second most searched celebrity, accoridng to Google’s ‘Year in Search’ list for 2014. The Prime Minister is followed by Bollywood actors Salman Khan, Katrina Kaif, Deepika Padukone, Alia Bhatt, Priyanka Chopra, Shah Rukh Khan and Poonam Pandey.
“Prime Minister Narendra Modi was one of the top most searched personalities this year, coming ahead of Bollywood biggies – the first time a politician has gained more search popularity than entertainment celebrities,” intnernet major Google said in a statement. “The historic 2014 Lok Sabha elections emerged as India’s first digital election and revealed that an online presence mattered considerably for all political parties.”
The term ‘Elections 2014’ topped Google India’s trending lists in 2014, followed by FIFA 2014, iPhone 6, GATE 2015 and IPL 2014.
Searches for Football World Cup and Indian Premium League “broke records”, Google said, with top searches being around teams, players, scores, and match results.
Besides elections, the death of Sunanda Pushkar and the unsolved mystery of Malaysia Airlines 370 also generated search curiosity. Cricketer Virat Kohli stood tenth in this list of ‘personalities across categories’, ahead of Sachin Tendulkar, who remained among the top searched for sports personalities despite his retirement.
“Findings of Google’s Year in Search is a clear testimony of India’s growing interest in issues of national importance. The 2014 Lok Sabha elections pointed to the power of digital media and also to the unprecedented demand for information,” said Rajan Anandan, managing director of Google India. “We’ve seen an exponential increase in the number of Internet searches this year, not just on desktops but also smartphones, a trend that is reflective of India’s growing digital emergence as the next billion Indians begin to embrace the power of the Internet.”
While Ragini MMS2 topped the chart for the most searched-for movie in 2014, movie Bang Bang’s title track was the highest searched-for music track.
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