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Car, bike makers jump on the GOSF bandwagon

Unable to resist the online shopping frenzy that is currently sweeping the country, car and two-wheeler makers have jumped onto Google’s three-day discount festival Great Online Shopping Festival (GOSF) offering a bevy of benefits and cash discounts.

At least nine car makers including leading companies like Mahindra & Mahindra and premium brands like Volkswagen and Nissan are offering discounts and other consumer benefits ranging from Rs 30,000 to Rs 142,000 through GOSF.

The companies came aboard on the second day of GOSF and were missing on the first day.

While some companies like Ford India have limited its online offer only for the duration of the e-sale,  others like M&M have extended their 24-day offline discount scheme to the GOSF to maximise consumer reach. 

Ford India also demands consumers take the delivery of the vehicle before December 31, 

As a result, a diesel engine powered Renault Pulse, a hatchback from the French automaker, comes with a consumer benefit scheme of Rs 1,42,000 valid on bookings and deliveries made by December 20. The company’s top selling sports utility vehicle Duster is also being offered at similar discounts on diesel variants through GOSF.

Model Old Price (In Rs) New Price (In Rs) Benefit*
Renault Pulse 661,300 519,000 142,000
Renault Duster 969,000 929,000 40,000
Ford Fiesta 872,000 799,000 73,000
Chevrolet Beat 517,618 417,618 100,000
Fiat Punto NA NA 30,000
Fiat Linea NA NA 100,000
Mahindra Centuro 49,250 44,250 5000
Mahindra Rodeo Uzo 125 47,957 46,957 1000
Hero Hunk 67,175 66,175 1,000
Hero Xtreme 69,325 68,325 1,000
Hero Splendor Pro 47,750 46,750 1,000

Through the tie-up with Google, consumers are directly led to the vehicle manufacturer’s website where they can get details of the discounts and benefits on offer and city-wise price data. Car makers are expecting the last day of GOSF to bring in more users to rev up the lacklustre year.

For instance, the passenger vehicle segment saw a dip of 8% in October despite massive discounts which continued in November too. The segment saw a growth of under 3% in the April-November period. 

While the two-wheeler sector has not been as badly impacted as the car and SUV segment, they don’t want to be left behind in this shopping mania. 

M&M’s two-wheeler arm, Mahindra Two Wheeler (MTWL), is offering cash back of up to Rs 5,000 on the motorcycle Centuro and Rs 1,000 on the 125cc powered Rodeo Uzo scooter. Other discount offering websites like Shopclues offer direct discounts of Rs 2,000 on the M&M scooter.

India’s largest two-wheeler producer Hero MotorCorp too has jumped on the bandwagon, allowing bookings of all its products through online retailer Snapdeal. A flat discount of Rs 1,000 can be had on Hero motorcycles and scooter. Even the country’s biggest selling bike Splendor is a part of the discount table while its in-demand scooter Maestro is missing from the list. 


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