Unable to resist the online shopping frenzy that is currently sweeping the country, car and two-wheeler makers have jumped onto Google’s three-day discount festival Great Online Shopping Festival (GOSF) offering a bevy of benefits and cash discounts.
The companies came aboard on the second day of GOSF and were missing on the first day.
Ford India also demands consumers take the delivery of the vehicle before December 31,
As a result, a diesel engine powered Renault Pulse, a hatchback from the French automaker, comes with a consumer benefit scheme of Rs 1,42,000 valid on bookings and deliveries made by December 20. The company’s top selling sports utility vehicle Duster is also being offered at similar discounts on diesel variants through GOSF.
|Model||Old Price (In Rs)||New Price (In Rs)||Benefit*|
|Mahindra Rodeo Uzo 125||47,957||46,957||1000|
|Hero Splendor Pro||47,750||46,750||1,000|
Through the tie-up with Google, consumers are directly led to the vehicle manufacturer’s website where they can get details of the discounts and benefits on offer and city-wise price data. Car makers are expecting the last day of GOSF to bring in more users to rev up the lacklustre year.
For instance, the passenger vehicle segment saw a dip of 8% in October despite massive discounts which continued in November too. The segment saw a growth of under 3% in the April-November period.
While the two-wheeler sector has not been as badly impacted as the car and SUV segment, they don’t want to be left behind in this shopping mania.
M&M’s two-wheeler arm, Mahindra Two Wheeler (MTWL), is offering cash back of up to Rs 5,000 on the motorcycle Centuro and Rs 1,000 on the 125cc powered Rodeo Uzo scooter. Other discount offering websites like Shopclues offer direct discounts of Rs 2,000 on the M&M scooter.