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Google’s online shopping fest brings big gain for price comparison, coupons portals

With over 450 brands and websites offering discounts as part of Google’s ongoing three-day Great Online Shopping Festival (GOSF) in India, buyers are taking to price comparison, coupons and cashback websites in great numbers in an attempt to avoid the tiring task of visiting each e-commerce portal to find the best deal.

A price comparison website, also called shopping agent, shopbot or comparison shopping engines, is a search engine that filters and compares products that are being offered on several e-commerce portals based on price, features, and other criterion.

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A coupons website on the other hand provides coupons that can help customers get additional reduction in prices over the discounted rates. A cashback website is a type of reward portal that pays members a percentage of money earned when they purchase goods and services via its affiliate links.

DesiDime.com, which provides price comparison and coupons both, saw a three times increase in unique visitors during the first day of GOSF on Wednesday.

Coupons and cashback website CashKaro.com, which works with over 500 online retailers, said it registered a 400 per cent rise in traffic on the first day of GOSF, with the company’s revenue rising 350 per cent in a single day. The website also saw a rise in the average order value on Wednesday at Rs 3,500 from Rs 2,000 on a usual day.

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Gadget price comparison portal 91mobiles saw around 20 per cent rise in the couple of days leading to GOSF as retailers rolled out teaser deals ahead of the event, which started on Wednesday. The gadget comparison portal expects to get around 300,000 visitors per day during GOSF, which is about 40 per cent higher than its daily average.

“Among the several thousand deals and offers available it is difficult for a customer to locate the best deal on one particular product, say a phone that he may be looking to buy,” said Nitin Mathur, co-founder of 91mobiles.com. 

Another cashback and coupons website, Pennyful.in is hoping to see a four times increase in the number of transactions it does each day during GOSF vis-à-vis a regular day. “We expect to see an increase of 3 times in revenues and a 100 per cent increase in the average ticket size,” Ravitej Yadalam, chief executive officer and founder of Pennyful.in said. “We also expect to see a 30 per cent growth in terms of new customers transacting on the site for the first time due to the event.”


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