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Tiger Woods is India’s most expensive brand endorser

One of the world’s best golfers is also India’s most expensive brand endorser. By landing a four-year endorsement deal with the world’s second-largest two-wheeler maker Hero Motocorp, American Tiger Woods has pipped our desi boys to the post in terms of endorsement fees.

38-year-old Woods is rumoured to be taking home around $ 4-5 million (or Rs 25-30 crore) a year for his endorsement of Hero. In contrast, Bollywood actor-producer Aamir Khan, considered the most expensive brand endorser among movie celebrities, walks home with an estimated $ 2-2.5 million (or Rs 12-15 crore) per year for endorsements that he does.

Name             Value per year
Tiger Woods   Rs 25-30 cr
Aamir Khan   Rs 12-15 cr
Hugh Jackman  Rs 9-10 cr
Maria Sharapova  Rs 9-10 cr
Salman Khan         Rs 6-7 cr
SRK                       Rs 6-7 cr
Amitabh Bachchan Rs 6-7 cr
Mahendra Singh Dhoni Rs 6-7cr
Ranbir Kapoor                        Rs 6-7 cr
Source: Industry  
Woods is also way ahead of some of the international names that have lent their star power to Indian brands in recent years. These include Maria Sharapova and Hugh Jackman, who were roped in by real estate company Homestead and handset maker Micromax a year-and-a-half ago for an estimated $ 1.5-1.75 million  (or Rs 9-10 crore) respectively.

Woods also beats our local giant Salman Khan, Shahrukh Khan, Ranbir Kapoor, Amitabh Bachchan and Mahendra Singh Dhoni, who are all estimated to be in the region of $ 1 million (or Rs 6-7 crore) per year.

Why is Hero paying so much for Woods? Because, as brand experts say, the company is keen to tap into his mass appeal to make inroads into international markets as well as position themselves as a premium brand in India. “Woods is a known name in international markets and having him to endorse Hero will lend credibility as well as fame to the Hero brand, which is known mainly in the Indian market,” says the head of a celebrity management firm, who has worked with Hero Motocorp.

In a statement on Tuesday, when the deal was announced, Pawan Munjal, MD, Hero Motocorp, said Woods would promote the Hero brand across the world and not just in the US market. 

“His appeal cuts across age-groups and geographies and he will also be our corporate partner for the next four years,” Munjal said.

Woods has began his task in right earnest with his endorsement of Hero having began from December 1.

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