|Name||Value per year|
|Tiger Woods||Rs 25-30 cr|
|Aamir Khan||Rs 12-15 cr|
|Hugh Jackman||Rs 9-10 cr|
|Maria Sharapova||Rs 9-10 cr|
|Salman Khan||Rs 6-7 cr|
|SRK||Rs 6-7 cr|
|Amitabh Bachchan||Rs 6-7 cr|
|Mahendra Singh Dhoni||Rs 6-7cr|
|Ranbir Kapoor||Rs 6-7 cr|
Woods also beats our local giant Salman Khan, Shahrukh Khan, Ranbir Kapoor, Amitabh Bachchan and Mahendra Singh Dhoni, who are all estimated to be in the region of $ 1 million (or Rs 6-7 crore) per year.
Why is Hero paying so much for Woods? Because, as brand experts say, the company is keen to tap into his mass appeal to make inroads into international markets as well as position themselves as a premium brand in India. “Woods is a known name in international markets and having him to endorse Hero will lend credibility as well as fame to the Hero brand, which is known mainly in the Indian market,” says the head of a celebrity management firm, who has worked with Hero Motocorp.
In a statement on Tuesday, when the deal was announced, Pawan Munjal, MD, Hero Motocorp, said Woods would promote the Hero brand across the world and not just in the US market.
“His appeal cuts across age-groups and geographies and he will also be our corporate partner for the next four years,” Munjal said.
Woods has began his task in right earnest with his endorsement of Hero having began from December 1.