“My previous work was to source teams for analytics for companies abroad and would end up hiring people with Master’s degree in Statistics and had to train them as they did not have right skill-sets for analytics. The demand in the analytics and big data sector has been on an upswing for ten years now,” says Gaurav Vohra of Bangalore-based Jigsaw Academy incorporated in 2010. While academic institutions have introduced courses for specialisation, the certification providers usually work in tandem with institutes and the industry with varied course offerings. Jigsaw Academy offers its course as a part of IIM Bangalore’s certification programme in business analytics and intelligence while Bangalore-based Avagmah which recently introduced its course in analytics is looking for a tie-up with an institution.
In order to cater to the demand from corporation and enterprises, IBM has been working with academia to introduce certification course in business analytics in Tier-1 business schools and engineering and statistics institutions globally. “India is the second-largest market for us in the field of certification and we are looking at options to introduce the programme in tier-2 colleges as well,” says Karthik Padmanabhan, country head, ecosystem development at IBM Software, India and South Asia. Apart from initiating students in the analytics space, the certification courses help entry-level programmers make a switch for a better-paid work profile. “We are of the view that certification programmes will be most sought after by professionals who cannot leave their jobs and want the flexibility to study from home,” says Krishna Kumar of Simplilearn.com which added a course on analytics in August this year and has registered over 1500 students in a month.
“I was working in a related field and went through Coursera’s content on analytics before deciding to take up an analytics certification course. It has helped me in switching to a job role which I wanted to — that of using analytics for cross-sell and up-sell of the in-house products,” says Saurabh Kapoor who started working four years back and joined Adobe India less than a year back. “During our market research, most of the queries were from professionals with two to nine years of work experience,” says Karthik KS, CEO of Avagmah which was bought over by serial entrepreneur K Ganesh earlier this year and received an infusion of Rs 15 crore
“For India the industries likely to absorb these talents would be new media, banking, retail, telecommunication, travel, biotech industries followed by manufacturing, education, agriculture, and energy ,” says Lovleen Bhatia, co-founder and CEO of Edureka.
Source: The Economic Times