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Apple Unveils Smartwatch

Apple Watch

Apple Watch

Apple Inc. unveiled its long-rumored smartwatch — the Apple Watch, during a press event Tuesday in Cupertino, California.

Apple CEO Tim Cook called the watch, which will be customizable and available in multiple styles, “a comprehensive health and fitness device,” and “the most most personal device we’ve ever created.”

The Apple Watch is a wearable device tethered to the iPhone that will combine health and fitness tracking with communications. It’s the first new product to be developed and introduced under Cook in his time as chief executive.

The Apple Watch will cost $349 and be available in 2015. It comes with Siri and a navigation system linked to Apple Maps. It is compatible with the new iPhone 6 phones as well as iPhone 5 models.

It will come in three collections — Apple Watch, Apple Watch Sport and Apple Watch Edition. It will have six band options, including leather and a metal metallic band.

Apple Watch

Apple Watch

Apple Watch, the device, besides telling time, will have broad applications, the company pledged. It will be able to unlock doors to hotel rooms at Starwood hotels next year. Users can check into airlines, get directions as well as accomplish some basic tasks that are familiar to smartphone users, such as send out tweets, reply to messages and answer and make phone calls.

The new watch which sports a flexible screen, a “digital dial” that allows users to access apps and a band that can be swapped out. The device, which has to link up to an iPhone to fully work, comes in two different sizes and several different finishes.

Cowen & Co analysts estimated that Apple could sell 15 million to 20 million iWatches in 2015. Bernstein Research analyst Toni Sacconaghi estimated that, if Apple were to sell 30 million iWatches at $250 each, it would add about $7.5 billion to the company’s revenue.

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