The survey, “Will the ban on alcohol affect your travel plans to Kerala?”, was conducted by HolidayIQ.com, a travel community.
Travellers from Delhi reacted most strongly to the ban with 72% saying they wouldn’t travel to Kerala on a holiday whereas travellers from Pune and Chennai were relatively unaffected.
While 61% male respondents said they would now not go to Kerala only 37% female respondents said the same indicating the alcohol ban did not have significant impact on female travellers.
Travel plans of 63% frequent travellers were affected by the ban but only 48% of other travellers said the same
HolidayIQ.com is a VC-backed company (invested in by Tiger Global and Accel Partners) operationally headquartered in Bangalore, India.
HolidayIQ is a travel community with over 20 lakh members from 80 plus Indian cities and is a holiday planning website powered entirely by reviews, photos, videos and other advice generated from these Indian travellers.
Currently, around 50 lakh Indian travellers plan their vacations on HolidayIQ.com every month of which 50% activity is through mobile.