Google confirmed it has bought the startup behind a Jetpac mobile application that creates insightful travel guides by analyzing pictures from social networks such as Instagram.
Financial terms of the deal were not disclosed.
Jetpac said that its application would be removed from Apple’s online App Store in the days ahead and that it would stop supporting the software in the middle of September.
“We look forward to working on exciting projects with our colleagues at Google,” Jetpac said in an online post yesterday.
Jetpac mines publicly shared pictures for visual clues to insights such as ‘bars where women go, the best views, or where the hipsters are’ and then presents users with city guides suggesting spots that might be of interest.
Jetpac boasts visual guides recommending local haunts in about 6,000 cities ‘from San Francisco to Kathmandu’.
Google did not comment on its plans for Jetpac, which could be woven into the California-based Internet titan’s own social network, mapping service, or personalised recommendation features.
Jetpac was founded about three years ago and is based in San Francisco.