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Dream scheme for summer tourism in Kerala

The Kerala government is has come up with a scheme aimed at wooing visitors to the state during the summer period.

The state tourism department has embarked upon a campaign, Dream Deals, in a bid to leverage the potential during what is traditionally dubbed as an off-season.

The discount-rate scheme, for the period Apr-Sept, is now poised to provide a new phase of experience for visitors, as the three-month monsoon are set to hit Kerala on June 1.

Kerala tourism minister AP Anilkumar said the response has been encouraging. This is also because June is the peak summer period and the school-holiday time in North India, where rains are little.

Tourists from that part of the country would be particularly tempted to enjoy the cooler climates of Kerala till end-August, he said.

Tourism secretary Suman Billa said for domestic travelers charges will be lower by around 30 per cent during the period.

Besides helping create itinerary-based destinations, budget and the number of days to spend in Kerala, Dream Deals will give users the option to lay around various destinations into the itinerary until they get the most comfortable one.

In fact, once they have finalised, they can share their itinerary with Facebook friends. Soon, this will be an online ad campaign, he said.

To boost the campaign outside the cyberworld, Kerala Tourism will shortly be launching a print ad campaign in leading English and regional dailies besides general interest and travel magazines.

It will tie up with some of the airlines to have the brand Dream Deals on the back of boarding passes. Also, there will be ads displayed in Delhi metro stations.


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