On Tuesday, Apple CEO Tim Cook introduces two new versions of its iPhone, including a lower-cost smartphone aimed at price-conscious customers in fast-growing overseas markets.
The new flagship iPhone 5S is similar in appearance to last year’s iPhone 5, but it’s twice as fast thanks to Apple’s new A7 chip. Other hardware upgrades include a beefed-up camera with a dual-LED flash to improve color balance, and a new M7 “co-processor” that measures motion data — a valuable feature for health and fitness apps.
Apple’s latest iPhones will come in a bevy of colors and two distinct designs, a cheaper one made of plastic and another that aims to be “the gold standard of smartphones” and reads your fingerprint. Users can simply touch to unlock the phone, and they can scan their fingerprints instead of entering passwords for apps like iTunes.
The new device will be available in silver, gray and gold. The iPhone 5S will go on sale September 20 in nine countries, including the United States and China.
The 16-gigabyte version costs $199 with a new two-year contract, or $649 contract-free. The 32 GB and 64 GB versions will cost $299 and $399 with a new contract, respectively. Apple will begin taking pre-orders on September 13.
The iPhone 5C will come in several new colors, including yellow, blue and pink, which should appeal to younger buyers. It will start at $99 on a two-year contract — the same price point that Apple used to offer for its older phones.
Following Apple’s announcement, company shares dipped nearly 3 percent. It closed down about 2 percent at $494.64 per share.