After 30 days of showing runner-up logos Yahoo unveiled its simple new logo on Thursday.
Overall the look is cleaner and thinner, and it is a new sans-serif typeface created by Yahoo. The logo is still purple, though a shade darker, and features all the usual uppercase letters in the same order finished off by the signature enthusiastic exclamation point, which dances around in some versions. An alternate version includes a reverse white-on-purple presentation.
Yahoo announced in early August that it would parade a series of new logos each day for one month, after which the logo that best exemplified the company’s “renewed sense of purpose and progress” would be unveiled. However, while the updated logo is intended to reflect a new corporate personality, Yahoo made clear it would retain the familiar exclamation point, purple complexion, and trademark yodel that have represented the company for the past 18 years.
Google unveiled a new logo in May for its recently acquired Motorola Mobility, replacing the decades-old red button “M” for a rainbow of colors and a “Google company” tagline. A little more than a year ago, Microsoft introduced a redesigned logo that retained the long-standing four-color Windows image but did away with the wavy look for a squared-off image.