Google’s price reduction on the Nexus 4 comes weeks before Apple could announce a cheaper version of the iPhone.
The Google Nexus 4 smartphone now costs $200 for the 8 GB model and $250 for the 16 GB model – a $100 price reduction from previous price. Those prices aren’t incredible if you’re used to buying your phones through major wireless carriers at subsidized prices, but compared to most unlocked phones, the Nexus 4 is cheap. And it’s a decent phone, running the latest version of Google’s Android operating system.
Purchasing the phone unlocked means you can carry it to specific wireless service providers in the United States and save lots of money on service. As an example, with T-Mobile you can pay as low as $50 per month when you provide your own phone. Or, you can get a SIM card from Straight Talk and pay $45 per month for service. An unlocked phone also enables you to travel abroad and take benefit from lower service prices from local carriers.
The only major drawback to the Nexus 4 is that it doesn’t support 4G LTE data speeds, which can sometimes rival the speeds of home Internet service. Most smartphones sold in the United States now support 4G LTE, so this is one area where the Nexus 4 seems seriously outdated.
However, at $200, the slower data speeds are more palatable, particularly for new smartphone adopters that are prepared to compromise performance for a reduced monthly bill.
Rumor has it that a new Nexus phone, called the Nexus 5, is coming soon. It is unknown whether this phone is going to be as cheap as the Nexus 4 was when it released a year ago.
With lower prices on the Nexus 4, Google seems to be girding itself for the release of a lower priced iPhone, supposedly called the “iPhone 5C.” Such as the Nexus 4, Apple’s phone can be targeted at customers who want an unlocked, off-contract device without spending tons of cash. It is going to be surprised if the Nexus 4 does not stay to do battle with Apple, even after the Nexus 5 comes into existence.